( ESNUG 288 Item 7 ) ----------------------------------------------- [5/7/98]
Subject: ( ESNUG 287 #9 ) You Can't Find O-in On the Web Anywhere!
>I thought the two trip reports were very useful, and downright hysterical
>at times. It just goes to show, you should never write off someone's talent
>just because he doesn't like emacs... I especially liked the description of
>0-in. I've been meaning to look into their product for a while. I couldn't
>find it, having foolishly searched for the word "zero". They should add a
>(<META> zero ) (in proper HTML) so the search engines will pick that up.
>
> - Rachael Berman
> Mint Technology
From: Paul Estrada <pi@0-in.com>
Yes, Virginia, (er, John...) there is a 0-In Design Automation. The
company's name is pronounced "zero-in" and spelled with the number 0 (as
opposed to the capital letter "O".) While our name has some nice properties
like being memorable (once you learn it) and being listed first in many
directories (like DAC and EDAC), web search engines don't like it. Many web
search engines use "-" to indicate text that must NOT be included in the
result documents, hence searching on "0-In" can be fruitless.
With respect to Rachael's comments, our web page does use <META> tags
including "zero". You can see them yourself by viewing the document source
from your browser (assuming you can get to our home page). Unfortunately,
it seems that most web search engines got wise to the fact that web authors
were abusing <META> tags to get web site hits and, therefore, have
apparently stopped using them.
You can find most EDA companies listed at the following:
EDAC: <http://www.edac.org:80/EDAC/Companies/0-In.html>
DAC: <http://www.dac.com/35exhlist.html>
Anyway you can find us at <http://www.0-In.com>.
- Paul Estrada
VP Verification Engineering
0-In Design Automation
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