( ESNUG 324 Item 11 ) --------------------------------------------- [8/04/99]
Subject: ( ESNUG 323 #17 ) OrCAD's Big Brother Infomercial eCapture Strategy
> O.K., so we announced that we're giving away access to all this data to
> OrCAD users, and we're even providing a free application (eCapture) so
> non-OrCAD users can take advantage. What's the catch? When you drag a
> component from activeparts.com into your design, we keep track of it. We
> use that information to build a profile. These profiles have the same
> intent as the cards you fill out when you subscribe to magazines to
> receive a FREE subscription. They make it possible for our sponsors
> (primarily component manufacturers and their suppliers) to display
> messages specific to you about stuff they think you need to know about.
>
> - Jim Plymale, VP of Marketing
> OrCAD, Inc.
From: "Bruce A. Loyer" <bruce.loyer@amd.com>
John,
It is very sad that OrCAD is so clueless about privacy. They apparently do
not understand that programs on our computers do not have the right to
gather information of any kind and then send it out.
A better method would be to develop a database of the parts that are being
used and to ask if the user wants to do an update of what is available on
the network.
By the way, do not trust the "Privacy Notices" that you see. When read
carefully, they do not promise very much. Of course, most people do
not have time to read them carefully so they will be lulled into a false
sense of security. Which is the purpose of the notice.
Saying "We understand that the data we're collecting is highly sensitive
and we intend to protect it." could be translated to: "We charge a lot of
money to others for your email address and we will make sure no one gets
it for free."
- Bruce A. Loyer
AMD
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