( ESNUG 467 Item 8 ) -------------------------------------------- [07/26/07]
Subject: The EDA industry itself chose to fire EE Times' Richard Goering
> Richard Goering was the Dean of EDA editors. He was the trusted source.
> Engineers don't read press releases, they read what Richard said about
> those press releases. He was the trusted screen for all of the BS which
> passes for news now that everyone is an editor on today's internet.
> The EDA vendors no longer have a creditable way to market to the design
> community. Only idiots trust unverified EDA vendor press releases.
>
> - Gary Smith in http://www.deepchip.com/wiretap/070625.html
From: Lou Covey <lou=user domain=vitalcompr bot calm>
Hi, John,
I just can't help thinking, reading all the regrets about losing Richard,
where were these EDA companies' advertising dollars to support the coverage
they so valued?
The reason coverage of EDA is so scant now, is because there are simply not
enough pages of advertising to support greater coverage. And EE Times gave
more space to the EDA industry than any other publication.
Let me give you a contrast. On DAC week, there was a total of 2 pages of
EDA advertising and 8 pages of EDA industry coverage. In the June issue
of Electronic Products, the DAC issue, there was 1.5 pages of EDA coverage
and no EDA advertising. But there were more pages, in total in Electronic
Products because it concentrates getting advertising in other areas. So
guess which magazine is financially healthier?
EE Times gave a lot to EDA and, in fact, continues to give, just not as
much. EDA gives back very little.
It's something to think about.
- Lou Covey
VitalCom PR Redwood City, CA
---- ---- ---- ---- ---- ---- ----
From: Caroline Hayes <caroline.hayes=user domain=imlgroup.co.uk>
Hi, John,
It is very sad that Richard is leaving EE Times, but doesn't the EDA
industry realise that it has some responsibility for his departure? As an
editor, I find it is increasingly difficult to devote pages of editorial
to a subject area that does not want to promote itself to your readers.
This unwillingness to be before our audience is demonstrated by their
diminishing / absence of advertising from EDA companies.
The choice has to be made somewhere down the line in the editorial office:
do we run feature after feature about EDA, sacrificing the page count of
other sectors that demonstrably do want to reach our readers? Or do we cut
down on EDA coverage as this journal is clearly not the preferred route to
market for these guys?
Then comes the unsavoury part of EDA's one-way street. If we cannot justify
the pages given over to the subject, the next question, is, "What does that
EDA editor do all day?" Regrettably, this is how years of industry
knowledge, intelligently used to deliver independent reporting -- and a
first class journalist -- are swept away in the office reshuffle, as the
post of EDA editor ceases to be justified on the payroll.
I write this as Editor and occasional EDA reporter of Electronic Product
Design magazine.
- Caroline Hayes
Electronic Product Design Tonbridge, UK
Index
Next->Item
|
|
