( ESNUG 494 Item 1 ) -------------------------------------------- [10/20/11]

From: [ Mighty Mouse ]
Subject: Aart's Boston keynote pushes an All-SNPS flow and TLMcentral.com

Hi, John, 

Please keep me anonymous.

I was able to attend Aart's Boston SNUG keynote on 9/29/11 and I wanted to
pass on my notes to your readers. 

Aart's speech was similar to others that I've seen him give but with some
fresh content.  My guess is ~250 to ~300 people in attendance. 

Usual market data showing trends, downturns, etc.

 - The economy is in tough shape (really?)
 - His graphics were actually very nice and told a good story but
   his message difficult to capture.

Aart said it is no longer good enough to sum up unique values for each
stage of a best-in-class EDA tool flow.

 - Sum != Product (by product he means if any one of the inputs
   is a 0 then the output is a 0). 
 - He pitched for why a total Synopsys toolset is more valuable than
   best-in-class EDA tools.  Typical SNPS sales talk.

Design must include top-down and bottom-up design.  People battle over this
religion but both must exist.

 - Used a diagram with two triangles showing this concept but I can't
   completely remember the picture he drew.

He rehashed Design Explorer as a "new" tool (to compete against Oasys.)  It
uses incomplete information and gets within 10% timing at 5-10x speed.

 - Spent some time talking about look ahead technologies.  For example,
   logic synth now has a some P&R capability to make smarter decisions.
 - Claims that [most] all SNPS tools do stuff like that now. 

In the Transistor -> Gate -> RTL -> SoC progression Aart pitched his IP as
the key from RTL to SoC.

No talk of ESL -- I guess he doesn't know what it means either.

Talked a lot about IP and the value that it provides to designers.  I think
he conveniently skipped the point that IP is hard to integrate and to
validate that it does exactly what we want. 

System Level Design

 - Talked about SNPS System Level tools and a "new" tool called Virtualizer
   that merges CoWare, Virtio and VaST.  (This was announced after DAC.)
 - This is high-level virtual system prototyping stuff.  "Models are
   critical.  Synopsys has most of the high-value models because of
   various acquisitions."
 - Showed the old Synplify HAPS for prototyping hardware.

Announced a new partnership with ARM to supply ARM Cortex Fast models.  This
is evidently different than the ARM models that Carbon provides (which are
RTL converted to C/SystemC?). 

TLM Central (TLMcentral.com)

 - Announced this at the show.  It's a new database or repository of sorts
   for transaction-level-model IP.
 - Supposedly it's "open" for anyone to participate.
 - I think the idea is that vendors can put up models, datasheets, or
   other IP and information for free exchange. 
 - Sponsors are: ARM, Carbon, Doulos, Forte, HCL, IMEC, Imperas, ITRI,
                 LSI, MIPS, OCP-IP, OSCI, Ricoh, Sonics, Tensilica

We'll have to see what value this brings to the industry, if any. 

Synopsys USB 3.0 DW

 - Aart touted their USB 3.0 DW.  There may have been a press releases
   on this, too.
 - 10x faster than USB 2.0, 30 designs in progress, 20 logos, 9 tapeouts

Aart was his usual self, funny and clever.  His presentation took 75 minutes
and another 15 for Q&A.  No interesting questions really.

    - [ Mighty Mouse ]
Join    Index    Next->Item






   
 Sign up for the DeepChip newsletter.
Email
 Read what EDA tool users really think.


Feedback About Wiretaps ESNUGs SIGN UP! Downloads Trip Reports Advertise

"Relax. This is a discussion. Anything said here is just one engineer's opinion. Email in your dissenting letter and it'll be published, too."
This Web Site Is Modified Every 2-3 Days
Copyright 1991-2024 John Cooley.  All Rights Reserved.
| Contact John Cooley | Webmaster | Legal | Feedback Form |

   !!!     "It's not a BUG,
  /o o\  /  it's a FEATURE!"
 (  >  )
  \ - / 
  _] [_     (jcooley 1991)