( ESNUG 520 Item 5 ) -------------------------------------------- [03/07/13]
From: [ Dean Drako of IC Manage ]
Subject: The Show-Me-The-Money IP Reuse 2.0 ROI and what IC Manage does
Hi, John,
The goal of IP Reuse 2.0 dependency management is to have a higher return on
chip design and verification assets.
First, you need real-time information flow for all team members -- design
engineers, verification engineers, the IP owner, the project leads, and
management. The time savings should not be lost with larger teams, but
should instead increase proportionately.
Second, a simple, easy-to-support system, along with appropriate top-down
direction, processes and incentives, will motivate your team members to
participate. With planning, many companies have successfully infused new
processes and mechanisms mid-project.
With regard to the critical measurement of resources and time-to-market
savings, let's look at this year's survey blind, independent survey of 372
respondents for feedback on the ACTUAL results companies are seeing.
The 260 respondents whose companies had implemented significant IP reuse
dependency management systems and processes (and were willing to share their
results) stated:
1. They achieved an average 31% reduction in engineering resources needed.
2. They achieved an average 30% faster time-to-market.
These results are remarkable -- in particular because of their far-reaching
impact on the entire project. Faster tools are important, but individually
they contribute only a small part of the time to market and resource
reduction compared to the upside and leverage from effective IP reuse
dependency management.
Both processes and systems are needed for effective IP reuse, to best
leverage design and verification reuse.
If you have inferior technology infrastructure and no processes, you
have anarchy.
If you have robust processes, but inadequate technology infrastructure, your
system won't scale.
If you have a superior technology infrastructure, but no processes or
top-down enforcement, you get your team working around the system.
Finally, if you have robust process, and superior technology infrastructure,
you can achieve true leadership.
The leaders in mastering dependency management are best set up to fully reap
the resource and time-to-market efficiencies of IP reuse.
The leadership position is basically the top right quadrant companies can
become to dramatically reduce inefficiencies and accelerate time-to-market.
These IP reuse leaders accelerate projects schedules and maximum return on
their assets by enabling their design teams to quickly select, verify, and
integrate the right existing IP for their current design needs. Further,
its a continuous process as the IP and the designs each evolve over time.
WHAT IC MANAGE DOES:
How does IC Manage fit into IP Reuse 2.0? We provide an out-of-the box IP
reuse dependency management system with the following elements:
1. Central IP repository with a single, consolidated view of IP
that can link/import data from other systems.
2. Hierarchical design properties and verification information
encapsulated with both digital IP and custom/analog IP.
3. Dependency tracing, with complete design history across all IP
instances, IP versions, designs and design derivatives.
4. Bug tracking tightly linked to design information for bug
dependency tracing and automated notifications and fixes.
5. Design and verification checklist support, with roll-up
reporting, to improve conformance with existing and enhance
design and verification methodologies.
Maximizing IP reuse requires both a strong technology infrastructure and
well-executed internal processes. We've been told that a well-executed
program feeds on itself -- where the teams more readily participate in the
next design after directly experiencing the efficiency and advantages from
their first IP Reuse 2.0 effort.
- Dean Drako
IC Manage, Inc. Campbell, CA
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