( DAC 04 Item 17 ) --------------------------------------------- [ 02/09/05 ]

Subject: Sierra Pinnacle

MAGMA WANNABE -- let's see... A bunch of ex-Synopsys PhysOpt developers
drop out to form their own EDA company.  Pravin Madhani, their CEO, is the
most searched name on DeepChip for 2 years in a row.  And two users in
ESNUG 435 #3 post their hands-on Pinnacle tape-out stories.  All that's
left is for Sierra to get into some sort of lawsuit with Synopsys, and
they've become the new Magma!  Watch out, Rajeev.

All joking aside, Sierra faces 3 serious problems:

  1.) If you look at the 9 users comments on Sierra below, 8 of them are
      "tire kickers"; they're not actual customers, just people interested
      in looking at Sierra.  Sierra needs hands-on users and needs to get
      these same users to publically speak up on its behalf.

  2.) If you look again at the 9 users below, they're all Indians.  Sierra
      was founded by Indians.  For Verisity, it was Israelis.  For Silicon
      Canvas, it was Taiwanese.  No biggie, but Sierra needs to diversify
      its employee and customer base if it wants to sell to a world market.

  3.) In the EDA community there's a suspicion that Sierra was formed as
      a short term company designed to be acquired by Cadence or Mentor.
      Sierra has to shake that image or it'll stunt their growth.

Once Sierra slays these 3 dragons, then it'll be a viable new Magma.


    I visited Sierra's DAC booth last year.  They claim to handle up to
    10 million gates on a 32-bit Linux platform.  They also promise better
    quality of results when optimizing for 90 nm effects including low
    power, SI, and design variability effects.  Pinnacle is on my list of
    tools to watch in 2005 for our 90 nm designs.

        - Jagesh Sanghavi of TenSilica


    We have been planning to look at Pinnacle and explore integrating it
    into our flow.  Pinnacle's claim of 10 M gate flat capacity in an
    overnight run time can definitely help us run large designs flat.

        - Venkata Simhadri of Time-To-Market, Inc.


    I saw Sierra Pinnacle at DAC '04.  Sierra Pinnacle's claims about
    capacity, runtime, and reduced iterations are definitely worth 
    considering.  Their macro placement / prototyping capability also
    sounds interesting as not many other vendors have that well
    implemented.  We plan to look at Pinnacle at the next overhaul of
    our physical synthesis flow.

        - Amit Chandra of Broadcom


    Up to 10 million gates in an overnight run should help us extend the
    life of our flat flow methodology.  If we can do bigger chips flat and
    reduce the number of iterations/time per iteration, we can do more
    chips with our existing back-end resources.  For us that is something
    definitely worth looking at.

        - Rajesh Shah of Open-Silicon, Inc.


    I was quite impressed with Sierra's Pinnacle suite demo at DAC last
    year.  They seem to have addressed most of the issues with the current
    EDA place and route tools and promise to give the best performance in
    the shortest possible time.  Integrated placement, optimization, trial
    routing, CTS, and prototyping built into a well designed database &
    timing infrastructure in addition to very high capacity and very fast
    iteration items.

        - Syed Ahmed of Oki Semiconductor


    I was quite impressed with what Sierra was able to achieve in such a
    short time.  They are tackling very hard problems such as low power
    optimization and signal integrity analysis, at the same time being able
    to deliver the performance and capacity.  I would like to see Sierra
    put more effort in the area of AMS in terms of being able to seamlessly
    port "analog oriented" constraints into a digital context and perform
    the required synthesis optimizations.

        - Rajesh Berigei of National Semiconductor


    What sets Sierra apart from the other tools is not only fast run times
    but the multi-corner, multi-mode hold fixing abilities of this tool.

        - [ An Anon Engineer ]


    I visited Sierra's booth and saw their demo on Pinnacle.  Tool aims to
    address "very large" ASIC blocks and probably competes in the same
    space as SNPS's PhysOpt, Magma's Blast Fusion, etc.  They claim to
    enable very large scale physical synthesis.  Sounds interesting as we
    are continuing to see significant growth in sizes of blocks that we want
    to handle as one P&R module where capacity and QoR are equally important
    needs.  We might consider taking a closer look at a later date.

        - Zia Khan of Intel


    We talked to the Sierra folks at DAC 2004 in San Diego and were 
    impressed with their claims about high capacity, fast runtimes, and
    QoR.  We followed up and did an evaluation.

    We used the Cadence First Encounter placement software to meet
    our "functional" mode setup and hold times, and followed that up with
    extensive timing analysis flow and ECO generation scripts to verify
    and fix hold time in other modes such as BIST mode, scan mode etc.

    Compared to Synopsys PhysOpt, the run time of Pinnacle was better by
    an order of magnitude -- several hours for PhysOpt vs. several minutes
    for Pinnacle.

    We were impressed by Pinnacle's simultaneous analysis and optimization
    at multiple-modes / multiple-corners capability.

    Pinnacle also provided faster timing closure for blocks and chips by
    eliminating time consuming manual iterations using scriptware for
    various design modes.

    After the evaluation, we analyzed all the pros/cons of all three
    tools (Pinnacle, PhysOpt, and FE), and decided to continue with the
    Cadence First Encounter platform for our 90 nm chip.

        - Atul Bhagat of Azul Systems, Inc.

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