Subject: Tanner EDA marketing says "we're not cheap; we're inexpensive!"

> CHEAP CHIC: Tanner EDA fills the "Dollar Store" niche in EDA with a whole
> suite of PD tools.  Their analog tools are schematic capture (S-Edit),
> DRC (HiPer Verify), extraction (HiPer PX), simulation (T-Spice & W-Edit),
> and a router (SDL).  L-Edit Pro's their analog/digital layout tool,
> complete with built-in Calibre compatible LVS/DRC.  And the kicker is that
> Tanner has been doing this for 20 years, so they're all debugged tools!
>
>     - http://www.deepchip.com/items/dac09-09.html


From: John Zuk <john.zuk=user domain=tannereda not calm>

Dear John,

Thanks so much for including Tanner EDA in your DAC report.  It's great to
see our tools getting such prominent coverage.

I do feel compelled to write regarding the opening summary you offer in your
column.  

As I read the user comments in your report, the theme that emanates is more
around Tanner offering a fundamentally different paradigm; one that is based
on value and having a cohesive balance of features, interoperability and
usability.  This significantly differs from your opening 'Dollar Stores'
characterization.  Our goal is to provide a competitive product with lowest
overall cost of ownership -- Tanner tools don't require an army of CAD
engineers to integrate and support.

During our 22 year history, Tanner EDA products have been used by designers
in a range of commercial and research settings.  We're proud to include in
our user community a significant base of true design pioneers; bringing such
breakthroughs as Bluetooth and the Mars Rover imaging system into being.

I would appreciate if this clarification is reflected as part of your
DAC posting.

    - John Zuk
      VP of Marketing
      Tanner EDA                                 Monrovia, CA